Bundle 2+ services and save up to 25%. Build Your Bundle → Bundle 2+ services, save up to 25% →
Case StudyBrandingWebsite & SEO

A Church Brand That Finally Matched Their Energy

Redemption Church runs contemporary Sunday-evening services that people drive across Plano for. The old website looked like it was built in 2008 and left there. Here's how the rebrand and new site took them from invisible in search to 277K impressions.

277KGoogle Impressions
3KClicks From Search
0Search Rankings Before
Redemption Church rebrand and website redesign by Lotiva
ClientRedemption Church
IndustryChurch / Nonprofit
LocationPlano, TX
ServicesBranding, Website, SEO, Copywriting
Client Background

A Contemporary Church Built for People Who Don't Fit the Traditional Mold

Redemption Church isn't your grandparents' church. It's a non-denominational community in Plano that runs contemporary worship on Sunday evenings instead of mornings and attracts families who want substance without the stuffiness.

Their mission is clear: Love God. Grow faith. Serve others. Go change the world. They run connect groups across North Dallas, baptize in pools and lakes, and build programs for kids, families, and adults looking for something deeper.

The work was resonating. People were showing up and families were staying. The problem was never the church. It was how the church showed up online.

The Challenge

Doing Modern Ministry With a Website That Looked Stuck in the Past

The old site was functional in the most basic sense: service times, a contact form, an address. But it didn't make anyone want to visit. The branding was forgettable, the messaging was vague, and searches like "church in Plano" and "non-denominational church near me" all went to competitors. People searching online were landing somewhere else.

1

Outdated Visual Identity

The old branding didn't reflect the quality of experience people were getting in person. It looked dated, generic, and forgettable.

2

A Website That Didn't Convert

The site answered basic questions but inspired no action. No clear path to visit, no personality, no reason to choose Redemption.

3

Zero Search Visibility

They weren't ranking for any of the local church searches that drive new visitors, invisible to the exact people they wanted to reach.

Our Approach

Build a Brand That Feels Like the Church People Want to Join

Most church branding looks the same: blue, red, generic fonts, safe language. We built an identity that looks and feels different the moment someone sees it, then put a website and search strategy behind it that gets found.

A Bold New Identity

The RC logo works standalone or with the full name. The yellow accent cuts through the sea of blue-and-red church branding. The typography feels current without trying too hard.

A Website Built to Welcome

Energy, warmth, and a clear path to visit, replacing a site that only listed service times.

SEO in the Foundation

Site architecture, content structure, and keyword targeting built in from day one, not bolted on after.

Plain-Language Copy

Every page written to actually communicate what Redemption is, who it's for, and why someone should visit.

The Results

277K Impressions, 3K Clicks, and a Church That Shows Up Where It Matters

From zero visibility to 277,000 Google impressions and 3,000 clicks in a matter of months. The people searching for a church in Plano now find the one with the energy to match.

277KGoogle Impressions
3KClicks From Search
0Rankings Before the Rebuild
Redemption Church new brand identity
The new identity: bold mark, yellow accent, modern type.
Redemption Church new website design
The new website: energy, warmth, and a clear path to visit.
What Made It Work

Decisions That Turned Invisibility Into Momentum

A Brand That Naturally Stands Out

The RC logo, the yellow accent, the bold typography: it signals energy and approachability before a word is read.

SEO Built Into the Foundation

When SEO is an afterthought, it shows. Built into the architecture from day one, they went from zero visibility to 277K impressions in months.

Copy That Speaks to People

Church websites are notorious for vague, formal language. Plain words that say who this is for are what convert search traffic into Sunday visitors.

People were finding the church through word of mouth. The people searching online were landing somewhere else. Now they don't.

Ready for a Brand People Would Love to Choose?

If the experience you deliver in person is better than the one your website gives off, you're losing the people actively searching for you. Book a free 30-minute strategy call and let's fix that.

Back to All Case Studies

Join Our VIP List

Get special offers, marketing news, and trends straight to your inbox.

Join Our VIP List
Lotiva

Marketing, websites, and software built to grow your business. Based in Lewisville, Texas, serving clients nationwide.

Rated 5 stars on Google

Contact

Copyright © 2026 Lotiva. All rights reserved.