Meta Ads Agency With the Creative Team Included
On Facebook and Instagram, the ad itself decides how far your budget goes. We write it, produce it, test it, and refresh it before it wears out, then run the campaigns behind it across the full funnel. Static, video, and UGC-style creative come with every plan.
Campaigns That Turned Ad Spend Into Revenue
Paid social gets judged on one thing. What came back.
Why Meta Campaigns Stop Working
Meta accounts rarely fail all at once. They perform, then slowly cost more for the same result. These are the reasons that usually sits behind it.
Creative Fatigue
The ad that worked in week one is still running in week nine. Costs climb as the same people see it again and again, and the account slows down without anything technically breaking.
Engagement Without Revenue
Likes, comments, and reach look healthy on the surface while sales and leads stay flat, because the campaign was optimized toward attention instead of purchase.
One Campaign Doing Every Job
A single campaign asked to introduce the brand, build trust, and close the sale all at once. Each of those needs a different message, and blending them makes performance hard to read.
Incomplete Tracking
Browser-based tracking alone misses a share of conversions after the privacy changes of recent years, so Meta optimizes with less information than it needs.
Automation Running Unattended
Advantage+ campaigns are strong when they're guided with the right creative, exclusions, and conversion events, and unpredictable when they're left to decide everything.
Traffic Landing Somewhere Weak
Strong ads sending people to a page that isn't built to convert. The click gets paid for, the sale doesn't happen, and the ad takes the blame.
Most of these show up together, and most of them respond quickly once someone is watching the account daily.
What a Meta Ads Agency Manages
A Meta ads agency plans and runs paid campaigns across Facebook, Instagram, Messenger, and the Audience Network. The work covers ad creative and copywriting, audience building, campaign structure, placement and budget management, Conversions API and pixel tracking, landing page conversion, and reporting. Because Meta rewards strong creative above almost everything else, creative production and testing sit at the center of the job.
Search advertising and paid social ask different questions. On Google, someone has already typed what they want and the work is meeting them there. On Meta, nobody was looking for you. Your ad appeared between a friend's photo and a video, and it has about a second to earn attention.
That's why creative carries so much of the outcome here. Targeting matters, structure matters, and tracking matters a great deal. But two agencies with identical settings and different creative will get different results, every time.
The second difference is what the campaign is asked to do. Search captures demand that already exists. Paid social creates it, which means a person usually needs to meet you, believe you, and then decide, rather than doing all three in one click. Campaigns built that way perform steadily. Campaigns that skip to the ask tend to work briefly and then stall.
The Creative Engine Behind Every Campaign
Meta is effectively a creative auction. The platform shows more of what people stop for, which means better creative gets cheaper reach and weaker creative pays a penalty. It also means every winning ad has a shelf life, because the same audience keeps seeing it.
So we treat creative as a running process rather than a launch task. Your team writes and produces new concepts on a schedule, tests them against each other, keeps what performs, and replaces what's fading before it starts costing you.
- Static ads built around a clear offer and a reason to care
- Video ads made for sound-off viewing, with the point landing in the first seconds
- UGC-style creative that looks native in Reels and Stories rather than like an ad dropped into a feed
- Ad copy written per audience and per funnel stage, not one caption reused everywhere
- Hook and angle variations, so we learn which idea works before scaling the budget behind it
We test one variable at a time in batches. Same offer, different hooks. Same hook, different formats. Same format, different proof. That's how you learn what's actually driving performance instead of guessing which of six changes helped.
Winners scale. Everything else gets retired and feeds the next round of concepts.
Ad creative and copywriting are included in every plan, produced by our team. Fresh concepts ship on a regular cadence, because Meta creative fatigues quickly and a stalled account is usually a stalled creative pipeline.
Reaching People Before, During, and After They Decide
Someone seeing your brand for the first time and someone who left a full cart need different ads. We build campaigns for each stage so every message lands where it belongs.
Introduction
Broad and lookalike audiences meeting people who haven't heard of you. The job here is attention and clarity, not a hard ask.
Consideration
Proof for people who've engaged but haven't acted. Reviews, results, comparisons, and the specific answers that come up before someone commits.
Conversion
Retargeting for visitors, cart abandoners, and engaged audiences, with the offer front and center and the friction removed.
Retention and Winback
Existing customers and past buyers, reached with new products, seasonal offers, and reasons to come back. Usually the cheapest revenue in the account.
Splitting the funnel also makes performance readable. When results dip, you can see which stage moved and fix that one instead of rebuilding everything.
Tracking That Holds Up After the Privacy Changes
Meta's optimization is only as good as the conversion data it receives. Browser tracking alone now misses a meaningful share of conversions, which quietly makes campaigns look worse than they are and teaches the algorithm from an incomplete picture.
We set up server-side tracking through the Conversions API alongside the pixel, with event deduplication so nothing gets counted twice. The result is a fuller signal going back to Meta, better matching, and reporting you can act on.
Pixel and Conversions API setup are part of your onboarding, and we keep checking them. Tracking that was right in month one is often wrong by month six after a site change.
Where Your Ads Appear Across Meta
Meta serves ads in a lot of places, and they don't all perform alike for every business. We manage which ones you're in.
Instagram Reels and Stories
Full-screen vertical video, where most of the attention on Instagram now sits. Needs creative made for the format rather than a resized square.
Facebook and Instagram Feed
The workhorse placement for both static and video, and usually where the clearest performance data comes from.
Facebook Reels and Video
Growing quickly, often at a lower cost than feed, and worth testing separately rather than bundling in.
Advantage+ Campaigns
Meta's automated campaign type. Strong when it's given good creative, the right conversion event, and sensible exclusions, so we keep a hand on it.
Retargeting Placements
Reaching people who visited, watched, or engaged. Small audiences that need frequency capped so they don't get worn out.
Audience Network
Ads served in third-party apps. Sometimes efficient and sometimes not, depending on the business, so we review it on its own rather than leaving it switched on by default.
Businesses We Run Meta Campaigns for
Meta works differently depending on whether you're selling a product online or booking appointments. We build the campaigns accordingly.
Ecommerce and Direct to Consumer
Lead Generation and Services
What Changes When Creative and Media Move Together
When the people making the ads and the people spending the budget are the same team, the loop between a learning and the next test closes in days instead of weeks. On Meta, that pace is most of the advantage.
Audit, Build, Grow
Your Free 14-Day Action Plan
Share read-only access to your ad account and we'll review the creative, the structure, the audiences, and the tracking by hand. You'll get a written plan covering what's performing, what's holding results back, and what we'd change first. Yours to keep either way.
Setup
Meta Pixel and Conversions API, GA4 and Tag Manager, a full account audit, and research into your market, competitors, and best-fit audiences. If your tracking and landing page are already solid, we'll tell you and skip the work rather than redo it.
Build and Launch
Creative and copy get written and produced, audiences get built, and campaigns go live across the placements that fit your business.
Optimize and Scale
Losers get cut early, budget moves behind winners, and fresh creative keeps arriving. Your plan is mapped in 90-day cycles with a monthly review and a live dashboard you can check whenever you want.
Meta Ads Plans
Every plan includes the complete stack. What changes between tiers is your monthly ad spend ceiling.
No feature gates between tiers. Enterprise accounts are scoped individually on a call. Running more than one ad account, or bundling with other services, improves your rate.
What Profit-Focused Campaigns Look Like
Across ecommerce, lead generation, and regulated industries.
Women's Apparel Brand Grows From $5K to $22K a Month in 90 Days With Meta Ads
A women's clothing brand stuck at $5,000 a month with no influencers and no internal marketing team. Ninety days of smarter Meta campaigns later, they were at $22,000.
Read the Case Study →How Lotiva Gave Redemption Church a Brand That Finally Matched Their Energy
A church rebrand and website redesign that generated 277K impressions and 3K clicks for Redemption Church in Plano, TX.
Read the Case Study →Nonprofit Rebrand Turns a Missing Website Into a Donor Magnet
A complete brand and website build that gave a growing nonprofit the credibility to match its mission, and a home for its donors.
Read the Case Study →What Our Clients Say About Working With Lotiva
Frequently Asked Questions
What does a Meta ads agency do?
Do you make the ad creative?
How much does Meta ads management cost?
How is Meta advertising different from Google Ads?
What is the Conversions API and do I need it?
How quickly will I see results?
Who owns my ad account?
Will Meta ads work for my industry?
Do I need a new landing page?
What's included in the free 14-day action plan?
See What Your Ad Account Could Be Doing
Tell us what you're selling and who you're selling it to. We'll review your account and your creative, show you where results are leaking, and send you a written plan for the next 90 days.
We reply within 1 business day. Availability is limited.