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Case StudyLocal BusinessLocal SEO & Full Launch

How Dallas Parrots Became the #1 Parrot Store in America

A local bird shop in the Dallas Metroplex came to us with slow follower growth and almost no way to be found online. We rebuilt everything, ranked them across local search, threw them a sold-out festival, and launched their own product line. Today they're the top-ranked parrot store in the country.

#1Parrot Store in America
21KAnnual Search Clicks
402KSearch Impressions
1,000+Keywords Ranking
Dallas Parrots ecommerce website and brand redesign by Lotiva
ClientDallas Parrots
IndustryExotic Birds & Pet Retail
LocationDallas Metroplex, TX
Client Background

A Genuine Local Bird Shop Almost Nobody Could Find

Dallas Parrots is exactly what a bird lover hopes to find: a real, family-owned store with healthy, hand-raised parrots and an owner who knows every one of them. The care was real and the customers who found them stayed loyal.

The problem, when they came to us in January 2023, was reach. Social engagement was flat, follower growth was slow, and someone searching for a parrot in the Dallas area had almost no way to discover them. A great local business was staying a secret.

The Challenge

Loved by Locals, Invisible Everywhere Else

1

Low Online Visibility

A buyer searching for parrots nearby rarely found them. Foot traffic depended on word of mouth, and word of mouth has a ceiling.

2

Flat Social Growth

Engagement was slow and followers barely moved, so there was no audience to launch products or events to.

3

One Revenue Stream

Sales lived entirely in the physical store. There was no online store and no product line to sell beyond the counter.

Our Approach

Rank It, Grow It, and Give the Whole Market a Reason to Show Up

This wasn't a single service. We ran a full local growth play, with each piece feeding the next.

Local SEO Campaign

We built a winning local SEO campaign to drive organic foot traffic, and submitted the store to news outlets to earn press and local exposure.

Full Website Overhaul

A complete rebuild with professional sales copy, on-page and technical SEO, custom graphics, and speed optimization to match his true brand.

Social Media Management

We revamped his social presence and grew his following by around 1,000 new followers every month on Facebook and Instagram.

Local Partnerships

Collaborations with local influencers, pet organizations, and bird enthusiasts extended his brand across the Dallas community.

A Live Parrot Festival

He wanted to go big, so we planned, coordinated, and filmed a huge parrot festival, then repurposed the footage for recaps and future campaigns.

Ecommerce & a Product Line

We added an online store to sell his own parrot food brand, endorsed by top veterinarians across the Dallas Metroplex.

The Results

From Local Secret to #1 in the Country

The month we started, Dallas Parrots was barely showing up in search. Within a year, they were pulling 21,000 clicks and 402,000 impressions from Google, ranking for over a thousand keywords, and standing as the top-ranked parrot store in America.

21KSearch Clicks / Year
402KImpressions / Year
1,000+Ranking Keywords
9,200Backlinks Earned
Organic Keywords Ranking in Google Aug 2022 – Aug 2023
2K 1.5K 1K 500 Lotiva engagement begins Aug '22 Nov '22 Jan '23 Apr '23 Jul '23

"A great store nobody can find is just a secret. We made Dallas Parrots impossible to miss, then gave the whole city a reason to show up."

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