Martial Arts Gym Generates 391 Leads at $0.82 a Click After a Full Rebrand
They came to us as MG Jiu Jitsu: a brand-new gym with no name recognition, no digital presence, and a story that hadn't been told yet. We built everything from scratch, including a name most people in Coppell hadn't heard before. Here's what happened next.
The One-Minute Video That Sold From Cold Traffic
A Brazilian Black Belt With 15 Years of Experience
Matheus Galvao grew up in Teixeira de Freitas, Brazil. He was 12 when his cousins first dragged him into a Jiu Jitsu studio, and from the moment he stepped on the mat, he knew that was it. Fifteen years of competing and coaching followed: tournaments in Brazil and internationally, a black belt earned in 2020, and leadership of a respected BJJ academy known for developing serious competitors.
The gym he wanted to build in Texas wasn't just about technique. Matheus believed Jiu Jitsu was for everyone: kids, adults, complete beginners. His philosophy centered on what he called the Sixth Sense Factor: martial arts doesn't just teach you to defend yourself, it sharpens your instincts and builds quiet confidence.
The problem was, none of that came through in the name MG Jiu Jitsu.
A Powerful Story Trapped Inside a Name That Couldn't Tell It
Matheus had the credentials, the philosophy, and the drive. What he didn't have was a brand that matched any of it. MG Jiu Jitsu was functional, but it said nothing to parents worried about their kids getting bullied, or to adults tired of feeling like easy targets. And the gym was opening in Coppell's Valley Ranch on a tight window: he needed leads, enrollment, and momentum all at once.
No Brand Identity
The original name didn't reflect the depth of the story or what made this gym different from dozens of other schools in DFW.
No Digital Presence
No website, no ads, no social media. Nothing existed to launch with.
Not Enough Time
The launch window was tight and he needed results quickly, not a year-long brand rollout.
Start With a Name That Sells. Build Everything Else Around the Story.
The first thing we did was go back to what Matheus actually believed in: the Sixth Sense Factor. That gut instinct that kicks in when you're calm enough to read a situation and confident enough to act on it. The brand name was sitting right there. We pitched Sixth Sense Martial Arts, he loved it, and everything we built had a real identity to anchor it.
Naming & Rebrand
A complete rebrand from MG Jiu Jitsu to Sixth Sense Martial Arts, built around a concept that sells itself.
Visual Identity
Custom logos, brand assets, and a visual system designed to stand out in a crowded market.
Website & Landing Page
A full site and conversion-focused landing page built to turn visitors into free trial signups from the moment they land.
A One-Minute VSL
A video sales letter written and produced to drive signups from cold traffic.
Google & Meta Campaigns
Launch campaigns that reached 209,100 people and generated 391 leads in the first 30 days.
One Voice Everywhere
Website copy, ad copy, email sequences, and the VSL script all written around one cohesive brand voice.
391 Leads in 30 Days From a Brand That Didn't Exist 90 Days Before
A brand-new name, a brand-new gym, and a launch that filled classes instead of waiting for word of mouth: 391 leads at $0.82 a click, with call volume climbing 57%.
Three Decisions That Launched a Gym and a Brand at the Same Time
The Name Did the Selling
Sixth Sense came from Matheus's own philosophy, so the brand tells his story before a single ad runs.
One Voice, Every Channel
Website, ads, emails, and video all spoke the same language, so every touchpoint reinforced the same story.
Launch Everything at Once
Brand, website, video, and campaigns went live together, so leads arrived on day one instead of after a slow rollout.
The Services Behind This Result
Everything Sixth Sense used is a plan you can start this month, with the price listed up front.
Branding
Naming, identity, and guidelines from $3,500, with the website included in brand packages.
See Branding PricingMedia Production
VSLs, brand films, and ad creative: $375/hr crews or monthly plans from $1,500.
See Media PricingBundle & Save
Combine two or more services and save up to 25%. Pick your plans and watch the discount apply.
Build Your BundleThe story was always there. It just needed a name that told it.
Launching Something New?
A launch works when the brand, the website, and the campaigns all tell one story from day one. Book a free 30-minute strategy call and we'll build yours.
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