Dallas Brow Salon Scales From One Owner to 7 Locations With a Franchise-Ready Rebuild
Eye Candy Brow Salon had the talent, the loyal clientele, and the drive to grow. What they were missing was a digital presence that could actually support expansion. Here's how we built the foundation that took them from a single owner to a 7-location, franchise-ready brand.
14 Years of Experience, 7 Locations, and 25,000 Clients Who Keep Coming Back
Eye Candy Brow Salon has been transforming clients in Dallas-Fort Worth for 14 years. What started as a single owner with a clear vision and serious skill has grown into one of DFW's most recognized beauty brands: 7 locations, 36 specialists, and over 25,000 clients served.
Their services cover everything a client could need: brows, lashes, makeup, waxing, henna, and tinting. Walk-ins are always welcome, and the experience is built around making every client feel like they showed up at exactly the right place.
What they have today didn't happen by accident. It happened because at the right stage of growth, they decided to get the infrastructure right. That's where Lotiva came in.
A Growing Brand With a Digital Presence That Wasn't Built to Grow
Social media was spread across multiple disconnected accounts with no unified strategy. The website was outdated and hard to navigate, especially on mobile, where most clients book. And as new locations were being planned, there was no system to route clients to the right salon or give each new location visibility on day one.
Fragmented Social Presence
Multiple disconnected accounts under one brand confused clients and made a consistent following across locations impossible.
A Website That Wasn't Doing Its Job
Outdated design, a poor mobile experience, and a booking process that created friction at the exact moment a client was ready to commit.
No Infrastructure for Expansion
As new locations opened, there was no system to direct clients to the right salon or give each one immediate online visibility.
Build the Right Foundation. Then Let the Brand Grow Into It.
The work wasn't about adding more marketing on top of a broken setup. It was about building something clean, simple, and scalable: a digital presence that could support one location just as well as it supports seven.
Mobile-First Website Redesign
Rebuilt from the ground up: clean, bold, and built for the phones clients actually book on. Navigation simplified so anyone finds what they're looking for in seconds.
A Location Finder
As Eye Candy expanded across DFW, visitors could instantly find the nearest salon and book directly from that location's page.
Social Consolidation
Scattered accounts unified into one organized structure that makes sense for a multi-location brand.
Architecture Built for Expansion
The site structure, the finder, and the social setup were all designed so every future location opens with immediate visibility and a clear booking path.
7 Locations, 25,000 Clients, and a Brand Built for What's Next
Eye Candy today is a fundamentally different business than the one that came to us. Not because the quality of their work changed. Because the infrastructure behind the brand finally matched the ambition of the people running it.
Three Decisions That Turned a Single-Owner Salon Into a Franchise-Ready Brand
A Website That Books 24/7
Mobile-first design, simplified booking, and clear service pages meant new clients could find Eye Candy, understand the offer, and book without friction.
Consolidation Before Expansion
Multiple disconnected social accounts isn't a multi-location strategy, it's a multi-location problem. Unifying them meant every new location strengthened the brand.
Infrastructure Built to Scale
Nothing was built just for today. Every new Eye Candy location opens with immediate visibility, a clear booking path, and a consistent brand experience.
The Services Behind This Result
Everything Eye Candy used is a plan you can start this month, with the price listed up front.
Website Design
Custom sites built to convert, with research, copy, and full tracking included in every build.
See Website PricingSocial Media Management
One consistent presence across every platform and location. From $1,500/mo.
See Social PricingBundle & Save
Combine two or more services and save up to 25%. Pick your plans and watch the discount apply.
Build Your BundleThe infrastructure behind the brand finally matched the ambition of the people running it.
Growing Past One Location?
Multi-location growth breaks fragile setups fast. Book a free 30-minute strategy call and we'll map the infrastructure your expansion actually needs.
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