NYC Plastic Surgeon Books 24 Consults in 30 Days From $3,018 in Ad Spend
Dr. Mansher Singh had the credentials, the results, and the reviews to back them up. What he needed was a paid strategy that filled his consultation calendar consistently, without making a high-trust surgical practice feel like a discount ad. Here's what we built.
One of Fewer Than Ten Surgeons in the World With Triple Board Certification in His Field
Dr. Mansher Singh isn't a typical plastic surgeon. He's triple board-certified in Surgery, Plastic Surgery, and Facial Plastic & Reconstructive Surgery, a distinction held by fewer than ten facial plastic surgeons globally. He trained at Harvard, Yale, and Johns Hopkins, serves as faculty at Johns Hopkins School of Medicine, and has published more than 65 peer-reviewed papers.
His NYC practice focuses on facial rejuvenation: deep plane facelifts, neck lifts, eyelid surgery, brow lifts, and facial sculpting, delivered with concierge-style care. He gives patients his personal cell number and stays with them through recovery.
The results reflect it: over 1,000 reviews, five stars on Google, and recognition from Castle Connolly, SuperDoctors, and RealSelf. The gap was a reliable way to put all of that in front of the right people, without relying on referrals to keep the calendar full.
A World-Class Surgeon With a Referral-Dependent Practice
Plastic surgery is one of the highest-consideration purchases a person makes. Nobody books a consultation because they saw an ad once. They research for weeks and reach out when they feel ready. Referrals were performing, but referrals are unpredictable: a slow week stays slow with no way to pull it back up.
Long Consideration Cycles
Pushing someone straight to a booking form before they're ready produces low conversion. The strategy had to meet prospects earlier in the decision process.
High Trust Required
Plastic surgery clients don't reach out to a surgeon they don't feel confident in. The campaign had to build that confidence, not just generate a click.
Generic Ads Serve Nobody
A facelift prospect and a facial sculpting prospect are different people with different questions and timelines. Generic ads don't serve either.
Start the Conversation Before Asking for the Booking
People who aren't ready to fill out a form aren't gone. They're still deciding. Meeting them where they are, instead of waiting for them to arrive at a form, is what made the difference.
Procedure-Based Campaigns
Targeted campaigns built around specific procedures, reaching people actively researching those treatments on Instagram and Facebook.
Procedure-Specific Ads
Facelift ads didn't look like facial sculpting ads. Each campaign spoke to the concerns of one procedure type, because specificity builds trust faster than anything else.
A Low-Friction Booking Path
A direct path to booking for high-intent prospects ready to schedule. Clean, clear, and built for serious inquiries.
An Instagram DM Funnel
For people not quite ready to book, ads opened a conversation in DMs. The practice's team picked it up and personalized the follow-up.
Tracked to the Consultation
Every campaign measured from ad impression to consultation booked, with ongoing adjustments to keep performance tight.
Calendar Booked Out. Consistent Inbound. About $3,000 a Month.
Every dollar was pointed at the right person at the right moment. A roughly $3,000 monthly budget filling a surgical consultation calendar is a return that speaks for itself.
Ads That Earned Trust Instead of Just Asking for a Booking
Meet People Where They Are
Some prospects are ready to book. Most aren't yet. Two paths, one to booking and one into a conversation, captured both.
Specificity Builds Trust Faster
Segmenting campaigns by procedure meant every ad spoke to a specific concern, making the practice feel like the right fit before a single conversation.
Conversation Before Commitment
The DM funnel set this campaign apart: building the relationship and qualifying the lead at the same time produced better consultations and better-prepared patients.
The Services Behind This Result
Everything Dr. Singh used is a plan you can start this month, with the price listed up front.
Meta Ads Management
Procedure-specific Facebook and Instagram campaigns built for high-trust practices. From $1,500/mo.
See Meta Ads PricingSocial Media Management
The presence prospects check before they reach out, plus the DM funnel that converts them. From $1,500/mo.
See Social PricingBundle & Save
Combine two or more services and save up to 25%. Pick your plans and watch the discount apply.
Build Your BundleNobody books a surgeon from one ad. The campaign's job was to earn trust first and ask for the booking second.
Ready to Fill Your Calendar?
High-trust practices don't grow on generic ads. Book a free 30-minute strategy call and we'll map the campaign structure that earns your next patient's confidence.
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