Legal

Cookie Policy

Last updated July 10, 2026

This Cookie Policy explains how Lotiva ("Company," "we," "us," and "our") uses cookies and similar technologies to recognize you when you visit our website at https://lotiva.com ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

In some cases we may use cookies to collect personal information, or information that becomes personal information if we combine it with other information. Our Privacy Policy describes how we handle personal information generally.

1. What Are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Lotiva) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

2. Why Do We Use Cookies?

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies enable us to understand how our Website is used, measure the effectiveness of our marketing campaigns, and make advertising more relevant to you. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.

3. How Can I Control Cookies?

You have the right to decide whether to accept or reject cookies. Essential cookies cannot be rejected as they are strictly necessary to provide you with the Website. You can control non-essential cookies in the following ways:

• Browser settings. You may set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Website, though your access to some functionality and areas may be restricted. See section 5 for browser-specific instructions.
• Global Privacy Control (GPC). We recognize and honor GPC signals. If your browser or a browser extension broadcasts the GPC signal, we treat it as a valid request to opt out of the sharing of your personal information for targeted advertising under applicable state privacy laws, applied automatically with no further action needed from you. Learn more at globalprivacycontrol.org.
• Advertising opt-outs. Most advertising networks offer a way to opt out of targeted advertising — see section 7.
• Your privacy rights. Depending on where you live, you may have additional rights over cookie-based processing of your personal information, described in our Privacy Policy.

4. The Cookies We Use

The specific types of first-party and third-party cookies served through our Website and the purposes they perform are described below. Please note that the specific cookies served may vary depending on the pages you visit.

Essential website cookies

These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as security, form submission, and access to secure areas.

Name	Purpose	Provider / Service	Expires
__cf_bm	Set by Cloudflare to identify and mitigate automated (bot) traffic and protect the Website.	.lotiva.com / Cloudflare	30 minutes
_cfuvid	Set by Cloudflare to apply rate limiting and maintain a secure browsing session.	.lotiva.com / Cloudflare	Session
wordpress_test_cookie	Checks whether your browser accepts cookies so site features work correctly.	lotiva.com / WordPress	Session
wordpress_logged_in_*, wordpress_sec_*	Authenticate logged-in users (for example, client portal or site administration). Not set for regular visitors.	lotiva.com / WordPress	Session to 14 days
wp-settings-*	Stores interface preferences for logged-in users.	lotiva.com / WordPress	1 year

Analytics and customization cookies

These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you.

Name	Purpose	Provider / Service	Expires
_ga	Records a randomly generated client identifier used to produce data about Website usage.	.lotiva.com / Google Analytics	13 months
_ga_*	Used by Google Analytics 4 to maintain session state and distinguish individual users.	.lotiva.com / Google Analytics	13 months
_clck	Persists a Microsoft Clarity user identifier so behavior can be attributed to the same visitor across sessions.	lotiva.com / Microsoft Clarity	1 year
_clsk	Connects multiple page views by a visitor into a single Microsoft Clarity session recording.	lotiva.com / Microsoft Clarity	1 day
CLID	Identifies the first time Microsoft Clarity saw this visitor on any site using Clarity.	www.clarity.ms / Microsoft Clarity	1 year
MUID, MR, ANONCHK	Set by Microsoft to identify unique web browsers visiting Microsoft-connected services; used for analytics and to verify data integrity.	.clarity.ms, .c.bing.com / Microsoft	7 days to 13 months

Advertising cookies

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, measuring conversions, and in some cases selecting advertisements that are based on your interests.

Name	Purpose	Provider / Service	Expires
_gcl_au	Used by Google Ads to store and track conversions from ad clicks.	.lotiva.com / Google Ads	3 months
IDE	Used by Google DoubleClick to measure the conversion rate of ads presented to the user.	.doubleclick.net / Google	13 months
test_cookie	A session cookie used to check whether the user's browser supports cookies.	.doubleclick.net / Google	15 minutes
_fbp	Used by Meta to distinguish browsers for advertising measurement and to deliver relevant ads.	.lotiva.com / Meta (Facebook)	3 months
fr	Used by Meta for ad delivery, measurement, and improving ad relevance.	.facebook.com / Meta (Facebook)	3 months

5. How Can I Control Cookies on My Browser?

As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information. The following is information about how to manage cookies on the most popular browsers:

• Chrome
• Safari
• Firefox
• Edge
• Opera

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit:

• Digital Advertising Alliance
• Digital Advertising Alliance of Canada
• European Interactive Digital Advertising Alliance

6. What About Other Tracking Technologies, Like Web Beacons?

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Website or opened an email including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the Website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

We may also use browser local storage and session storage — small data stores in your browser — for technical functions such as remembering form progress or interface preferences. These are cleared through the same browser controls that manage cookies.

7. Do You Serve Targeted Advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. They can accomplish this by using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details, or other details that directly identify you unless you choose to provide these.

To the extent this activity is deemed a "sale" or "sharing" of personal information for targeted advertising under applicable US state privacy laws, you can opt out as described in the Privacy Policy, including automatically via the Global Privacy Control signal.

8. Google Analytics

We use Google Analytics to track and analyze the use of the Website, including the Google Analytics Advertising Features such as Remarketing with Google Analytics, Google Display Network Impressions Reporting, and Google Analytics Demographics and Interests Reporting. To opt out of being tracked by Google Analytics across all websites, install the browser add-on at https://tools.google.com/dlpage/gaoptout. You can opt out of the Google Analytics Advertising Features through your Google Ads Settings.

9. How Often Will You Update This Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

10. Where Can I Get Further Information?

If you have any questions about our use of cookies or other technologies, please email us at [email protected] or contact us by post at the address below. See also our Privacy Policy and SMS Terms.