Google Ads and PPC Management That Brings You the Right Customers
Google Ads campaigns planned, built, and managed by senior media buyers, with every campaign pointed at the same goal. More of the right customers reaching you, month after month.
Campaigns Businesses Like Yours Rely On
Businesses choose Lotiva because the work stays consistent, the reporting stays clear, and the results stay steady. Every campaign we run is built around one question. Is this bringing you customers you actually want?
Why Google Ads Campaigns Underperform
Google Ads works. What makes it hard is that the platform keeps changing, and campaigns need attention every week to stay pointed in the right direction. These are the patterns we see most often.
Broad Targeting
Campaigns reach people who are searching for something close to what you offer, but not close enough to become customers.
Unclear Tracking
Leads come in, but there’s no clear line back to the campaign or keyword that produced them, so the next decision is a guess.
Automation Left Alone
Google’s automated campaign types are strong when they’re guided and expensive when they’re not.
Mismatched Landing Pages
Someone ready to book still comparing options need different pages. Sending both to the same place costs you the first one.
Static Bidding
Auction prices move with the season and the competition. Settings chosen once and left in place stop fitting the market.
Reporting Without Direction
Numbers arrive every month, but they don’t tell you what to do next.
Each one is fixable, and most of them are fixable quickly. That’s where we start.
What PPC Management Services Include
PPC management services are the ongoing planning, building, and improving of paid advertising campaigns on platforms like Google Ads and Microsoft Advertising. The work includes keyword research, ad copy, bidding, negative keywords, landing pages, conversion tracking, and reporting, all aimed at reaching the people most likely to become customers.
The important word there is ongoing. Building a campaign takes a week. Managing it well is what happens across the rest of the year, and it’s what separates an account that grows from one that stalls.
What Your Campaigns Come With
We don’t hold pieces of the work back. If it’s needed to make your Google Ads perform, it’s part of the plan from day one.
Account Audit and Rebuild
We review the structure, the tracking, and the targeting before anything else, so every decision after that rests on something solid.
Keyword and Competitor Research
Real search volume and live auction data decide what we bid on, so your budget goes toward the searches with buyers behind them.
Negative Keyword Management
Reviewed every week. It’s the quiet habit that keeps your budget pointed at people who are ready to act.
Ad Copy and Creative Testing
New copy stays in rotation year-round, measured on the leads it produces rather than the clicks it collects.
Landing Page Strategy
We tell you exactly what each page needs to do, and we can build it. Strong ads and strong pages have to work together.
Conversion Tracking Setup
Calls, forms, chats, and purchases tracked properly, then fed back to Google so the bidding learns what a good lead looks like for you.
Bid Strategy Management
We match the bidding approach to your conversion volume and your goal, and we adjust it when either one changes.
Audiences and Remarketing
Past visitors and existing customer lists are among the most receptive audiences you have. We put them to work.
Reporting and Strategy Calls
A clear monthly summary of what ran, what it produced, and what’s changing next. Written in plain language, every time.
Your Account, in Your Name
You hold the login, the history, and the data. If our work together ever ends, all of it stays with you.
Where Your Ads Show Up
Google offers nine ways to advertise. Most businesses need three or four, and choosing the right ones matters more than running all of them.
Search
The clearest signal in advertising. Someone types what they need and you’re there. For service businesses, this is usually where we begin.
Shopping
For online stores. Your product feed shapes everything, so we treat it as part of the campaign rather than a technical detail.
Performance Max
Strong when it’s guided with clear exclusions and well-built assets. We review placements weekly to keep it aimed where it belongs.
Display and Remarketing
Most valuable for reconnecting with people who already visited you and didn’t finish. Familiar faces convert more easily than new ones.
Demand Gen
Native-looking placements across YouTube, Discover, and Gmail. A good fit for visual products and considered purchases.
Local Services Ads
You pay per lead instead of per click, with the Google Screened badge on your listing. For home services, legal & health practices, it sits above everything else on the page.
Microsoft Advertising
A smaller audience with fewer advertisers competing for it. For many businesses, it quietly becomes one of the steadiest lead sources in the account.
Google Business Profile
Your map listing and your paid campaigns support each other locally. We keep the profile working so your ads aren’t carrying the full load.
YouTube
Useful when people need to understand your offer before they’d ever search for it. Demand you build here makes your search campaigns work harder.
Your action plan will show which of these fit your business, in what order, and which ones we’d leave for later.
Reporting That Tells You What to Do Next
Good reporting answers one question clearly. Which campaigns are bringing you customers you want more of?
To answer that, the tracking has to be built properly. We connect your calls, forms, and sales so every lead traces back to the campaign and keyword behind it, then send those results back into Google. That way the bidding learns from your real customers and goes looking for more people like them.
We report on cost per qualified lead and return on ad spend. Everything else is a diagnostic that helps us get there.
Industries We Run Campaigns For
We work best with businesses where one new customer carries real value and a steady flow of inquiries changes the month.
Home Services and Trades
Healthcare and Dental
Professional Services
Ecommerce and Retail
Fitness, Wellness, and Membership
B2B and SoftwareIf your industry isn’t listed, send it over anyway. Your action plan will tell you honestly whether Google Ads is the right fit right now.
What Changes When Campaigns Are Managed Well
Google Ads Management Pricing
Every plan is all-inclusive and priced by your monthly ad spend. Same senior team, same full scope of work, at every level.
Starter
Up to $5K/mo in ad spend
For businesses building a steady flow of leads from paid search.
- Full management, nothing stripped down
- Every campaign type available
- Conversion and call tracking set up
- Weekly search term reviews
Growth
Up to $15K/mo in ad spend
For growing accounts ready to scale what’s already working.
- More budget, more testing, more volume
- Creative rotated at higher velocity
- Bids tuned as the auction moves
- Audiences and remarketing built out
Premium
Up to $30K/mo in ad spend
For serious spenders where every week of optimization counts.
- Maximum optimization volume
- Landing page strategy and builds
- Offline conversion imports
- Quarterly strategy reviews
Enterprise
Above $30K/mo in ad spend
The same all-inclusive scope at enterprise scale. Your base stays flat, and spend above $30K follows the rate card. Start today, and we’ll walk through the details together.
Applies only to spend above $30K, inside each band.
Every plan includes a one-time $2,000 setup, waived on 6 and 12-month terms.
A Clear Path From Day One
Simple, transparent steps that guide your project from kickoff to successful delivery.
Your Free 14-Day Action Plan
Share read-only access, or nothing at all if you’re starting fresh, and we’ll review everything by hand. You’ll receive a written plan covering what’s working, what’s holding performance back, and what we’d address first. It’s yours to keep either way.
Foundation
Tracking comes first, followed by account structure, negative keyword lists, audiences, and the first round of ad copy. We build on accurate data before we adjust anything else.
Find What Works
We identify the campaigns, keywords, and pages producing your best leads, and gradually retire the ones that aren’t. Changes are made in a sequence that protects performance while we learn.
Grow and Review
Budget shifts toward what’s producing customers, testing continues, and we meet every quarter to look at the next stage. You’ll hear from us whenever something meaningful changes.
What Steady Campaign Management Looks Like
These examples show how clear strategy and consistent optimization help businesses attract better customers and grow with confidence.
How Dallas Parrots Became the #1 Parrot Store in America
Dallas Parrots came to Lotiva as a hidden local bird shop. A year of local SEO, a full website rebuild, and a sold-out festival later, they were pulling 21,000 searches a month.
Read the Case Study →How Lotiva Gave Redemption Church a Brand That Finally Matched Their Energy
A church rebrand and website redesign that generated 277K impressions and 3K clicks for Redemption Church in Plano, TX.
Read the Case Study →Nonprofit Rebrand Turns a Missing Website Into a Donor Magnet
A complete brand and website build that gave a growing nonprofit the credibility to match its mission, and a home for its donors.
Read the Case Study →What Our Clients Say About Working With Lotiva
Frequently Asked Questions
What are PPC management services?
How much does Google Ads management cost?
How long before Google Ads produces results?
What does a PPC manager do?
Do I still need Google Ads if I’m doing SEO?
Who owns my Google Ads account?
Which campaign types will you run for my business?
Do you work with businesses outside Texas?
What’s included in the free 14-day action plan?
See What’s Possible for Your Campaigns
Tell us where your business is today and where you want it to go. We’ll review your Google Ads by hand and show you what steady, well-directed campaign management could look like for you.
We reply within 1 business day. Availability is limited.