Ecommerce SEO Services Built Around the Pages That Sell
Traffic to your homepage is nice. Traffic to the right category and product pages is money. We optimize the catalog itself, on Shopify and WooCommerce, so shoppers searching for what you sell land on the page that sells it.
What Ecommerce SEO Services Cover
Ecommerce SEO services are the work of getting an online store found by shoppers ready to buy. The focus is the catalog: category pages that rank for buying terms, product pages with schema that earn rich results, Google Shopping free listings, and a site structure search engines can crawl cleanly.
General SEO centers on a homepage, a few service pages, and a blog. A store works differently. Its revenue lives in hundreds or thousands of category and product pages, and those pages compete for the searches where a shopper already has a card in hand.
That's why our ecommerce SEO program starts at the catalog and works outward. It's the store-focused branch of our SEO services, run by specialists who work inside live Shopify and WooCommerce catalogs every week.
Where Store Rankings Stall
Online stores run into a set of conditions that general SEO work never touches. These are the patterns our ecommerce SEO company sees most often when a new catalog comes in.
Thin Category Pages
Category pages carry the biggest buying terms, and most ship with a title and a product grid. Without real copy and structure, they lose to competitors who wrote theirs.
Filter URL Sprawl
Faceted filters can spawn thousands of near-identical URLs. Search engines burn their crawl time on junk pages while new products wait to be indexed.
Variant Duplication
The same product in five colors often lives at five URLs with the same description. The versions compete with each other and none of them ranks well.
Missing Product Schema
Without Product and Review markup, listings show up as plain blue links while competitors show stars, prices, and stock. Shoppers click the richer result.
Discontinued Product Dead Ends
Retired products that 404 leak the authority those pages earned. Every dead end is a ranking signal walking out the door.
Traffic Without Revenue
A store can grow blog traffic for a year and see nothing at checkout, because the visits never reach a page that sells anything.
The Work Inside Every Ecommerce SEO Plan
One team runs the whole catalog program, from technical structure to the content that captures buyers close to the sale.
Category Page Optimization
Unique copy, heading structure, and internal links on the pages that rank for your money keywords.
Product Page Optimization
Unique descriptions, on-page structure, and the trust signals that turn an impression into a click.
Catalog Architecture
Category hierarchy, canonical strategy, and crawl-budget control across faceted navigation.
Product and Review Schema
The Product markup Google reads to show stars, prices, and availability in search results.
Google Shopping Free Listings
A Merchant Center feed tuned so your products appear in Google's free product listings without paying per click.
Buyer-Intent Content
Buying guides and comparison pages that capture shoppers close to the sale and link into the catalog.
Technical Health
Site speed, Core Web Vitals, redirects for retired products, and clean indexation.
AI Search Visibility
The structure and schema that help AI answers read your catalog and name your products.
Revenue Reporting
Organic sales, order value, and channel return, reported alongside rankings so the numbers mean something.
Site Architecture Built for Large Catalogs
A store with two thousand products isn't a website with more pages. It's a different crawling problem. Filters multiply URLs, variants duplicate content, and seasonal products come and go. Left alone, search engines spend their visit lost in the noise and your best pages wait in line.
We shape the catalog so every crawl counts: a category hierarchy that mirrors how shoppers search, canonical rules that collapse duplicates, and redirects that carry authority forward when products retire. The structure work is invisible to customers and decisive for rankings.
- Category hierarchy mapped to real search demand
- Faceted navigation and crawl-budget control
- Canonical and redirect rules for variants and retired products
Product Pages That Earn Their Rankings
A product page has one job in search: show up looking more trustworthy than the same product everywhere else. That takes a unique description instead of the manufacturer's paragraph, Product and Review schema that puts stars and price in the result, and internal links that tell search engines the page matters.
We do this work at catalog scale, prioritized by revenue. The products with the most to gain get optimized first, and the process keeps moving through the range month after month.
- Unique descriptions written for the buyer, at scale
- Product, Offer, and Review schema on every optimized page
- Rich results with stars, price, and availability
A Channel That Compounds
Paid ads stop the moment the budget does, and the cost of every click keeps climbing year over year. Rankings behave differently. A category page that reaches page one keeps producing orders month after month without a per-click bill attached.
The two channels work best together. Google Ads capture demand today while the organic work builds, and every ranking the catalog gains lowers what you'd otherwise pay to rent that same shopper. Our guide to ecommerce SEO strategy walks through how the compounding actually happens.
- Rankings that keep producing after the work is paid for
- Lower dependence on rising ad costs over time
- Revenue reporting that shows the channel paying for itself
See What Your Catalog Could Rank For
On a free strategy call, a senior specialist walks through your category pages, product schema, and crawl health, then shows you what we'd fix first and why.
We reply within 1 business day. Availability is limited.
Stores We Work With
Shopify SEO, WooCommerce SEO, or a custom platform: the program fits any store where the catalog is the business, whatever it sells.
Shopify Stores
Collection structure, duplicate paths, and the theme quirks that shape how Shopify sites rank.
WooCommerce Stores
We run live WooCommerce catalogs ourselves, from category restructures to locked product page templates.
DTC Brands
Growing brands ready to own a revenue channel instead of renting every visit from an ad platform.
B2B and Wholesale Catalogs
Deep product ranges, spec-driven buyers, and search terms your sales team never hears.
Stores With Heavy Variants
Apparel, parts, and anything sold in many sizes and colors, where duplication decides the rankings.
Retailers Going National
Local shops taking a proven product range to buyers across the country.
A Catalog Under Management
The difference between a store left on platform defaults and a store with the catalog actively managed shows up on every surface search engines read.
Four Stages, Mapped in Advance
Each stage is mapped before it starts, so you always know what's being worked on and why.
Strategy Call
We walk through your catalog together on a free call, look at the category pages, schema, and crawl health, and agree on what gets fixed first and why.
Foundation
Crawl and indexation fixes, canonical rules, redirects, and schema land first, so every later gain sits on solid ground.
Catalog Optimization
Category and product pages get optimized in revenue order, with the Shopping feed and buyer-intent content built alongside.
Report and Review
Monthly reporting ties the work to organic revenue, and every 90 days the plan is mapped, executed, and reviewed with you.
Ecommerce SEO Plans
Ecommerce SEO runs inside our SEO plans, sized to your catalog and how fast you want to move. Every tier covers the full program above, and 6 and 12 month terms include a discount on your first 3 months.
- 4 content pieces a month
- 2 niche-relevant backlinks a month
- Google Business Profile and AI SEO included
- Monthly revenue reporting
- 6 content pieces a month
- 4 niche-relevant backlinks a month
- Google Business Profile and AI SEO included
- Monthly revenue reporting
- 8 content pieces a month
- 6 niche-relevant backlinks a month
- Google Business Profile and AI SEO included
- Monthly revenue reporting
- Custom content volume
- Custom backlink volume
- Google Business Profile and AI SEO included
- Monthly revenue reporting
Full tier details are on the SEO pricing page.
Stores That Grew on Organic
These examples show how clear strategy and consistent execution help businesses grow with confidence, on and off the catalog.
How Dallas Parrots Became the #1 Parrot Store in America
Dallas Parrots came to Lotiva as a hidden local bird shop. A year of local SEO, a full website rebuild, and a sold-out festival later, they were pulling 21,000 searches a month.
Read the Case Study →How Lotiva Gave Redemption Church a Brand That Finally Matched Their Energy
A church rebrand and website redesign that generated 277K impressions and 3K clicks for Redemption Church in Plano, TX.
Read the Case Study →Nonprofit Rebrand Turns a Missing Website Into a Donor Magnet
A complete brand and website build that gave a growing nonprofit the credibility to match its mission, and a home for its donors.
Read the Case Study →What Our Clients Say About Working With Lotiva
Ecommerce SEO, Answered
What are ecommerce SEO services?
How is ecommerce SEO different from regular SEO?
Which pages matter most for ecommerce SEO?
How much do ecommerce SEO services cost?
Is there a contract?
Do you work with Shopify and WooCommerce?
How long does ecommerce SEO take to show results?
Do you set up Google Shopping free listings?
Can ecommerce SEO help my products show up in AI answers?
Does ecommerce SEO replace my paid ads?
A Conversation About Your Catalog
Tell us about your store and a senior specialist will walk through your category pages, product schema, and crawl health with you on a free call, then show you what we'd fix first.
We reply within 1 business day. Availability is limited.