Email Marketing Agency for the One Audience You Own
Ads rent attention and algorithms decide who sees your posts. Your email list is yours. We run it end to end, email and SMS, with the automated flows that keep earning after every send.
Where Email Programs Lose Steam
Email programs drift for predictable reasons. These are the conditions we find most often when we open an account for the first time.
Unsegmented Sends
Every subscriber gets the same message, so relevance falls and unsubscribes climb with each campaign.
Missing Automations
New subscribers get no welcome, abandoned carts get no reminder, and the revenue those flows would earn never shows up.
Spam Folder Placement
Authentication records were never set up, so well-written emails land where nobody reads them.
A List That Stopped Growing
The same names get emailed for years while the signup path on the website sits untouched.
Untracked Revenue
Opens and clicks get reported, but nobody can say how many dollars the channel produced last month.
Inconsistent Sending
Campaigns go out in bursts when someone finds the time, and the list goes cold in the gaps between them.
What an Email Marketing Agency Actually Does
Email marketing services cover the full running of a company's email program: strategy, list growth, campaign copy and design, automated flows like welcome and abandoned cart sequences, segmentation, deliverability, and revenue reporting. An email marketing agency runs these end to end, so the sales your list produces don't depend on anyone in-house finding the time. Our guide to the best email marketing agencies for small businesses covers what to look for.
The part most owners underestimate is the automation. A welcome series, a cart reminder, and a winback sequence get built once, then run on their own for every subscriber who triggers them. Campaigns still matter, but the flows do most of the earning.
As an email marketing company, we treat email as a sales channel measured in dollars. Every month you see what the flows produced, what the campaigns produced, and what we're building next. Email is one part of our full set of marketing services, and it pairs naturally with the channels that feed the list.
The Full Email and SMS Program, Run for You
One plan carries the whole channel. Strategy through reporting, with a named specialist running your account.
Strategy and Calendar
A plan for who gets emailed, about what, and how often, mapped a month ahead so sending never stalls.
Copy and Design
On-brand emails written and designed to be opened, read, and clicked, on every device.
Automation Flows
Welcome, abandoned cart, post-purchase, and winback sequences, built once and earning on every trigger.
Segmentation
Your list split by behavior and purchase history, so each group hears what's relevant to them.
SMS Alongside Email
Text and email coordinated on one calendar, so subscribers get the right message once, not twice.
Deliverability
Authentication, warmup, and list hygiene that keep your sends landing in the inbox.
List Growth
Signup forms, offers, and placements on your site that add subscribers who want to be there.
Testing
Subject lines, send times, and offers tested on real results, with the winners rolled forward.
Revenue Reporting
A monthly report in dollars: what the flows earned, what campaigns earned, and what comes next.
The Four Flows That Do Most of the Earning
Most of email's revenue comes from four automated sequences, not from the newsletter. The welcome series converts a new subscriber while interest is highest. The abandoned cart flow recovers sales that were one click from closing. The post-purchase sequence turns a first order into a second. The winback flow re-engages subscribers who've gone cold before they're gone for good.
Each flow gets built once, then runs for every person who triggers it, day and night, without another send from anyone. That's why we build the flows first and layer campaigns on top, never the other way around.
- Welcome series for every new subscriber
- Abandoned cart and browse recovery
- Post-purchase and review sequences
- Winback flows for lapsed subscribers
Deliverability, the Part Most Agencies Skip
The best email in the world earns nothing from a spam folder. Deliverability is the technical work that decides whether your sends reach the inbox: authentication records like SPF, DKIM, and DMARC (the sender requirements Google enforces), sender reputation, list hygiene, and a warmup schedule when volume changes.
We set this up before the first campaign goes out and monitor it every month after. When placement dips, we catch it in the data and correct it before it costs a season of revenue.
- SPF, DKIM, and DMARC set up and verified
- List hygiene and sunset rules for cold addresses
- Placement and reputation monitored monthly
List Growth That Compounds Every Month
Flows and campaigns can only earn from the list you have. Growth is what makes the same program worth more every month, so we treat it as part of the job, not an extra. Signup forms placed where visitors actually decide, an offer worth trading an email address for, and SMS opt-in built into the same moment.
We never buy lists and we never add anyone without consent, which is also what the CAN-SPAM rules require. A smaller list of people who chose to be there outperforms a purchased one on every measure that matters, including whether your emails keep reaching the inbox at all.
- Signup forms and offers on your highest-traffic pages
- SMS opt-in captured alongside email
- Consent-based growth only, no purchased lists
Lists of Every Size, Across 47+ Industries
For ecommerce brands we work as an ecommerce email marketing agency: carts and orders give automation the most to react to, so those stores get the deepest flow work. Service businesses get flows built around booking, follow-up, and reactivation instead. Either way, the program fits how your customers actually buy.
Occasional Blasts and a Managed Program, Side by Side
The tools are the same either way. The difference is what gets built and maintained inside them.
From First Look to Monthly Rhythm
Each stage is mapped before it starts, so you always know what's being worked on and why.
Strategy Call
We walk through your list, your current sends, and your setup together on a free call, then agree on the flows and fixes that would earn the most first.
Foundation
Deliverability gets set up and verified, segments get defined, and the first flows go into build. The technical work happens before the first campaign.
Flows and Campaigns
The core automations go live, then campaigns start on a steady calendar, with email and SMS coordinated so nothing lands twice.
Review and Refine
Every month you see revenue by flow and campaign, what we tested, and what we're building next. The program compounds from there.
Email and SMS Plans
Email and SMS run together in one plan: strategy, copy and design, automation flows, segmentation, deliverability, list growth, testing, and monthly revenue reporting, with a named senior specialist on your account.
- 4 campaigns a month, email, SMS, or both
- Unlimited contacts
- 1 new automation a month
- Flows, segmentation, and deliverability included
- 8 campaigns a month, email, SMS, or both
- Unlimited contacts
- 2 new automations a month
- Flows, segmentation, and deliverability included
- 12 campaigns a month, email, SMS, or both
- Unlimited contacts
- 3 new automations a month
- Flows, segmentation, and deliverability included
- Custom campaign volume
- Unlimited contacts
- Custom automation volume
- Flows, segmentation, and deliverability included
Every plan is all-in: automation flows, segmentation, deliverability management, A/B testing, and compliance come standard at every tier. On 6 and 12 month terms, your first 3 months are discounted. Enterprise programs are structured individually, and we'll walk you through it on a call.
What the Numbers Looked Like After
Every case study publishes the starting point and the numbers that followed. Read them in full on the case studies page.
How Dallas Parrots Became the #1 Parrot Store in America
Dallas Parrots came to Lotiva as a hidden local bird shop. A year of local SEO, a full website rebuild, and a sold-out festival later, they were pulling 21,000 searches a month.
Read the Case Study →How Lotiva Gave Redemption Church a Brand That Finally Matched Their Energy
A church rebrand and website redesign that generated 277K impressions and 3K clicks for Redemption Church in Plano, TX.
Read the Case Study →Nonprofit Rebrand Turns a Missing Website Into a Donor Magnet
A complete brand and website build that gave a growing nonprofit the credibility to match its mission, and a home for its donors.
Read the Case Study →What Our Clients Say About Working With Lotiva
The Details, Answered
What do email marketing services include?
How much does it cost to hire an email marketing agency?
Is there a contract?
What are email automation flows?
Is SMS included with email marketing?
What platform do you use for email and SMS?
What is email deliverability and why does it matter?
How do you grow an email list without buying one?
How soon do automation flows start producing?
A Conversation About the List You Already Have
A senior specialist walks through your list, your flows, and your setup with you on a free call, then shows you which flows and fixes would earn the most first.
We reply within 1 business day. Availability is limited.