Social Media Marketing Services for Brands People See Every Day
The brands people buy from are the brands they see most often, and buyers check the feed before they call. We plan, design, write, publish, and engage as one process, so your presence stays consistent on every platform that matters to your customers.
YouTube
Instagram
Facebook
Pinterest
LinkedIn
TikTok
YouTube
Instagram
Facebook
Pinterest
LinkedIn
TikTok
YouTube
Instagram
Facebook
Pinterest
LinkedIn
TikTok
The Channel Buyers Check Before They Call
Social media marketing services are done-for-you planning, content creation, publishing, and engagement that keep a brand active on platforms like Instagram, Facebook, LinkedIn, TikTok, Pinterest, and YouTube. A complete service covers the monthly calendar, post design and copy, short-form video, scheduling, community responses, and reporting tied to leads and sales.
Before most customers call, they look at the feed. A profile with recent posts, answered comments, and work they can picture themselves buying makes the decision easier. A profile where the last post went up months ago sends them to the next result.
As a social media marketing agency, we run the whole engine as one process. One team plans the month, designs and writes the posts, publishes on schedule, and answers what comes back. Social also connects to the rest of your marketing, since it's one channel inside our full set of services rather than a program running on its own.
Why Social Accounts Lose Momentum
Social rewards consistency more than any other channel, and consistency is exactly what gets hard to sustain inside a busy business. These are the patterns we see most often.
Gaps in the Calendar
Posting stays steady for a few weeks, then the real work of the business takes over and the feed goes quiet. Followers stop expecting anything new.
Content That Blends In
Stock graphics and generic captions read like every other account in the industry, so the scroll never stops on them.
Unanswered Comments
Questions, reviews, and messages pile up between posts. Each one was a buyer raising a hand.
Platform Sprawl
Six platforms, each with its own formats and rhythms, adds up to more than one owner or one marketer can feed well alone.
Numbers Without Direction
Likes and reach get reported, but nothing ties the effort to leads or sales, so the value of the channel stays unclear.
Organic and Paid Running Apart
The ads say one thing, the feed says another, and the brand reads differently depending on where a buyer lands first.
What a Managed Social Plan Covers
Every plan runs the full set of social media management services. Planning, production, publishing, and engagement come as one process, handled by one team.
Platform Strategy & Calendar
The platforms, the cadence, and the content themes for your audience, mapped into a monthly calendar you approve before anything posts.
Branded Post Design
Graphics and carousels designed to your brand standards, so the grid looks like one company made it.
Caption and Copywriting
Captions written in your voice, with the hooks and calls to action that fit each platform.
Short-Form Video
Reels, TikToks, and Shorts edited from your footage or produced with you, since vertical video carries the most reach right now.
Publishing and Scheduling
Posts go out on the schedule each platform rewards, without anyone at your company having to remember.
Community Engagement
Comments, messages, and reviews answered promptly and in your voice, because the conversation is where buyers turn into customers.
Profile Optimization
Bios, links, highlights, and pinned content kept current, so every profile works as a landing page.
Hashtag and Keyword Research
The terms and tags your buyers actually search on each platform, refreshed as trends move.
Monthly Reporting
Reach and engagement, plus the part that matters most: profile visits, clicks, leads, and what to change next month.
A Month of Content, Planned Before It Runs
Consistency doesn't come from motivation. It comes from a process that produces the month before the month begins. Every cycle starts with a calendar built around your promotions, your seasons, and the themes your audience responds to, and you approve it before a single post goes live.
From there the team produces everything on the calendar: designed graphics, written captions, and short-form video. Publishing runs on schedule, engagement gets answered as it comes in, and the month closes with a report that shapes the next one.
- A monthly calendar approved before anything posts
- Designed graphics, written captions, and edited video
- Publishing on the schedule each platform rewards
- Comments and messages answered in your voice
Six Platforms, One Voice
Each platform has its own formats, rhythms, and audience. We manage them platform by platform while keeping the brand recognizable across all of them, and we focus your plan on the ones where your buyers actually spend time.
Feed posts, Reels, and Stories that keep the grid on brand and the brand in daily rotation with your followers.
Posts, events, and community activity for the audiences that still start their day here, especially local and 35-plus buyers.
Company updates and perspective posts written for decision makers who research a business before they ever reach out.
TikTok
Short-form video built for discovery, where audiences who've never heard of you meet the brand for the first time.
Boards and pins that behave like search results, still sending traffic months after they publish.
YouTube
Shorts and channel upkeep that give your video a permanent, searchable home instead of a 24-hour shelf life.
The Feed That People and AI Both Check
People look at your profiles before they call, and AI now does something similar. When a buyer asks ChatGPT or Google's AI which company to use, those answers draw on how a brand shows up across the web, and active social profiles are part of that footprint.
A consistent presence works twice. It reaches buyers directly in the feed, and it keeps your name in the material search engines and AI assistants read when they decide who to recommend. Your profiles also rank for your brand name, which means the first impression in search is often a social page, current or abandoned.
- Active profiles fill your branded search results
- Posts and mentions feed the sources AI assistants draw on
- Content coordinated with your SEO and ads, never competing with them
Businesses That Grow on Social
We've run marketing across 47+ industries. Social carries the most weight for businesses whose customers want to see the work, the space, or the people before they buy.
Three Ways Social Gets Handled
Most businesses run social one of three ways. Each can work, and each carries a different cost in time, consistency, and results.
From First Call to Full Calendar
Each stage is mapped before it starts, so you always know what's being worked on and why.
Strategy Call
We walk through your profiles, your competitors, and your market together on a free call, then agree on the platforms and content that should come first.
Setup and Strategy
Profiles get optimized, brand standards get documented, and the first monthly calendar gets built and approved with you.
The Monthly Rhythm
Content gets produced, published, and engaged with on schedule. You see the calendar before it runs and the results after.
Review and Refine
Every month closes with a report on what reached buyers and what converted, and the next calendar gets sharper because of it.
Social Media Marketing Plans
Every plan runs the same engine described on this page. The tiers scale the volume of content, the number of platforms, and the depth of engagement coverage.
- 12 posts a month, designed and scheduled
- Original graphics on every post
- Your 2 highest-impact networks
- 20 posts a month, designed and scheduled
- Original graphics on every post
- 4 platforms, plus cross-platform repurposing
- 30 posts a month, designed and scheduled
- Original graphics on every post
- 6 platforms, plus cross-platform repurposing
- Custom post volume
- Community management included
- Custom platform coverage
Strategy, design, captions, publishing, and engagement come standard in every plan. The tiers set how often you show up and in how many places. On 6 and 12 month terms, your first 3 months are discounted. Enterprise programs are structured individually, and we'll walk you through it on a call.
Work That Shows Up in the Numbers
Every project below links to the full case study, with the results written out in detail.
How Dallas Parrots Became the #1 Parrot Store in America
Dallas Parrots came to Lotiva as a hidden local bird shop. A year of local SEO, a full website rebuild, and a sold-out festival later, they were pulling 21,000 searches a month.
Read the Case Study →How Lotiva Gave Redemption Church a Brand That Finally Matched Their Energy
A church rebrand and website redesign that generated 277K impressions and 3K clicks for Redemption Church in Plano, TX.
Read the Case Study →Nonprofit Rebrand Turns a Missing Website Into a Donor Magnet
A complete brand and website build that gave a growing nonprofit the credibility to match its mission, and a home for its donors.
Read the Case Study →What Our Clients Say About Working With Lotiva
Answers Before You Ask
What are social media marketing services?
How much do social media marketing services cost?
Which platforms do you manage?
Is there a contract for social media marketing?
Who creates the content each month?
How does social media marketing support SEO and AI search?
Do you run paid social ads too?
How long does social media marketing take to show results?
A Feed That Sells While You Work
On a free strategy call, a senior specialist walks through your profiles, your competitors, and your market with you, then shows you which platforms and content should come first.
We reply within 1 business day. Availability is limited.